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密尔沃基市中心的全景彩色照片,显示在威斯康星州公共广播电台网站上
Case study

Wisconsin Public Radio

威斯康辛州公共广播电台创造了中西部地区一些最强大的内容.
Vendi's work makes sure it reaches audiences in innovative ways.  

Services provided

  • Brand
  • Creative
  • Web

We’re listeners, readers, members and fans. But to WPR, we’ve been a go-to partner for brand and web.

We’ll admit it. On our first trip to the Wisconsin Public Radio offices, 当资深广播员、威斯康辛州的偶像人物拉里·梅勒走进我们的电梯时,我们惊呆了. Didn’t say a word to him. Just averted our eyes and held our breaths. Acted. Cool. 

我们去那里是为了帮助WPR与PBS威斯康星州和威斯康星大学扩展部一起发起一项新倡议. 这个项目是WisContext,一个我们帮助他们建立和推广的新闻网站. 该网站第一年就获得了8个媒体奖项,还为Vendi赢得了一些网络和品牌奖项.

在开发WisContext网站时,我们考虑了媒体的质量和多样性. And working under the Drupal premise of "Create one, publish many,“Vendi开发团队完成了各种媒体播放器和内容来源的无缝集成. 

屡获殊荣的品牌标识是全面的设计,延伸为一个网站的组织结构. 团队通力合作,确保设计元素成为UI/UX的功能基础.

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WisContext brand identity and news website

Putting Wisconsin Life in motion

在这个项目之后,WPR找到了Vendi,寻求他们的威斯康星人寿(Wisconsin Life)品牌的帮助. “Wisconsin Life” is a co-production of Wisconsin Public Radio and PBS Wisconsin.

Vendi的标志设计和图形元素设计具有运动和广播的潜力, so the brand could be brought to life through animation on all screens.

威斯康辛人寿获得了美国州和地方历史协会颁发的众多奖项, the Midwest Broadcast Journalists Association, the Wisconsin Broadcasters Association, the Milwaukee Press Club, and the Chicago/Midwest Emmy Awards.

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Beyond The Ballot

WPR再次向Vendi求助,通过一个网络项目分享了500多个采访,以了解在选举季节对威斯康星州人民最重要的事情.

Vendi designed the interface to be accessible, 易于导航,反映了整个州的不同观点. Our team developed an audio player for the initiative.

网站UI和后端被重新用于WPR对威斯康星州州长竞选的报道.

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Wisconsin Public Radio election coverage website
“如果没有Vendi,我们不可能完成我们的网站项目, they are the SEAL Team Six of web development.”
– David Hyland, Director of Digital Media