UW-Platteville
Vendi research uncovered strengths and opportunities, which we voiced through a new brand strategy, 标志, website and their first ever recruiting campaign.
提供的服务
- 品牌
- 有创意的
- 研究
- 策略
- 网络
品牌策略与认同
威斯康辛大学普拉特维尔分校来到Vendi参加一个涉及品牌战略和身份的综合项目, 招聘, 刊物及网页. Outside the immediate geographical region and beyond engineering, 威斯康星大学普拉特维尔分校的学费很低, highest ROI ranking and placement seemed to be a well kept secret. Through comprehensive research and stakeholder workshops, Vendi开发了一种新的定位和身份，成为大学外展和内部信息的基础.
Central to the brand was a new 标志. 以前的标志与它突出的代表“采矿”的M引起了混淆——这是一个建立在一个不再提供的程序上的传统标识. 我们的设计从以前的标志和大型彩色玻璃装置中汲取灵感和艺术元素.
标语“机遇从一开始”的灵感来自于品牌的三个方面:
- Hands-on, experiential and applied learning offered early in most programs
- High job placement before and immediately after graduation
- 威斯康星大学普拉特维尔分校的先驱历史包括第一个本科采矿项目和威斯康星州的第一个教师教育项目
品牌信息是为大学的每个目标受众群体开发的, using research-based audience personas.
"From the start" campaign themes included "first choice, 第一个实验伙伴, 第一次实习, 第一个离开家的家".
The brand standards were developed and documented. Tools and templates were shared with the marketing, 图形, 摄影和内容团队——其中许多人参与了利益相关者研讨会.
UWP标志
