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案例研究
Academy of Orthopaedic Physical Therapy
美国物理治疗协会的最大部门需要增加会员和课程注册人数.
我们以研究为基础的策略引领了新的品牌形象，并影响了摄影, creative and the campaign that took membership to new levels.
提供的服务
- 品牌
- 有创意的
- 市场营销
- 摄影 & 摄像
- 研究
How a new brand strategy fueled a 25% increase in membership
The leader in orthopaedic physical therapy research, PTs的实践标准和宣传需要立即更新品牌和定位，以激励和增加会员人数，并增加他们课程的注册人数.
We reviewed competitor and peer organizations, conducted brand positioning workshops, and held in-depth interviews with members, influencers and stakeholders. 这使我们能够识别组织的优势和劣势, 确定成员加入组织的主要原因，并继续发现成员身份的价值, 测量当前对组织的看法并确定质量, services and offerings that differentiate the brand.
Vendi then created brand strategy and messaging, 标志和标语，以帮助组织实现其积极的目标.
该品牌的发布是一场活动的催化剂，导致会员人数增加了25%，新课程注册人数增加了125%.
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Academy of Orthopaedic Physical Therapy logo
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Academy of Orthopaedic Physical Therapy brand standards
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Academy of Orthopaedic Physical Therapy collateral
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Academy of Orthopaedic Physical Therapy print ads
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Academy of Orthopaedic Physical Therapy photography
