河角区

Vendi的品牌战略和传播计划正在全国范围内引起人们的兴趣

多年来，该市领导人一直希望购买并振兴位于密西西比河汇合处的65英亩受损工业用地, 布莱克河和拉克罗斯河. 用一个充满活力的计划, 多用途, sustainable waterfront neighborhood and a master developer in place, the Redevelopment Authority of La Crosse, 威斯康辛州, 转向Vendi. 我们与该项目的知名建筑师和开发商合作，创建了一个品牌和传播策略，与他们的愿景一样受到启发.

The Vendi team designed the overall branding, including the development of positioning strategy, 名字, 标志, 网站, collateral and developed a multi-year communications strategy.

Target audiences include investors, developers, businesses and residents. 与所有大型开发项目一样，一个透明的社区外展计划非常重要.

RDA与拉克罗斯的Vendi合作，完成了整体的品牌推广工作, including the development of a 名字, 标志, 网站 and other communications. 在举办品牌战略会议并收集城市管理者的反馈后, community members and other key stakeholders, 文迪提出和RDA一致选择河角地区的名称和标志.

Goal: National developers, international coverage

The project features a world-class river setting in a vibrant community. 但真正的灵感是，它彻底改变了几十年来作为工业基地的滨水区, 漏油柜.

Vendi的信息诉求平衡了对可持续发展的热情和非凡的经济机会.

这一信息引起了共鸣. 美通社将我们的国际知名度发布的目标受众参与度评为96分(满分100分).

在每一个发展阶段, from investment to development to event marketing, Vendi’s robust content marketing, outreach and communications program will drive innovators to The Point.