市场营销

Vendi marketing programs begin with a discovery phase to gather key insights and information to create a solid marketing foundation. 发现是可扩展的，通常包括 研究. 但对于所有客户营销，我们的工作是:

• Thoroughly understand your organization and your goals
• 审核你当前的营销
• 审核竞争对手的营销
• Understand audience motivators, perceptions, 需要, barriers and preferences
• Develop personas to best define and understand target audiences

Strategic communications planning: we start with the results in mind

Our communications plans include goal-specific marketing and advertising strategies and tactics. Part of our process includes our Lifetrack exercise, 哪一个会仔细检查客户的目标, differentiators and audience attributes (感兴趣s, 需要, 位置, 媒体习惯, 等.). Lifetrack results allow us to strategize the best 媒体 and motivation(s) for each audience segment.

Media plans grounded in numbers, with a feel for local markets

Our expert 媒体 team assesses the 媒体习惯 and preferences of each target audience, then identifies the optimal (and most cost-effective) 媒体 channels based on their effectiveness of 达到ing those audiences at various stages of the decision-making process. Our 媒体 plans deliver, report on and optimize for impressions, 达到, 频率与转换.

From traditional advertising 媒体 (TV, radio, print and outdoor) to 数字营销 以及社交媒体平台, 我们的媒体采购员在当地有丰富的经验, regional and national advertising placement and negotiation. We offer clients access to inventory across more than 55,000 curated sites and apps. 而且十大最好的网堵平台谷歌的认证合作伙伴, our team has early access to new ad formats and beta releases.

Vendi clients rely on our 媒体 team and 媒体 plans for:

• 策略性建议及理据
• 研究新媒体形式和渠道
• 日程安排建议和日历
• 估计覆盖范围、频率和印象
• 预算分配建议
• 名单获取(“名称购买”)
• 谈判与投标管理
• 创造性的交易
• 测试
• 优化
• 跟踪/测量策略方法
• 结果分析和报告
• 对未来工作的建议
• 开票和发票核对

得到你想要的线索

Our clients partner with us because we are experts in lead generation (aka demand generation and inbound marketing). We capture more leads—and valuable leads—for our clients by:

• 制定包罗万象的沟通计划
• 创造吸引人的广告活动
• 利用付费搜索和数字
• Developing a content strategy including social strategy
• 在正确的渠道执行
• Nurturing leads through retargeting, email and direct marketing
• 开发登陆页面和微型网站
• 与客户CRM系统集成

Results, analysis and recommendations at your fingertips

We track key performance indicators (KPIs) to measure marketing program effectiveness. In addition to real-time channel performance including impressions, 达到, 频率与转换, 网页和登陆页面kpi通常包括:

• 流量到唯一的登陆页面或微型网站的url
• 新用户
• 会议持续时间
• 页面浏览量
• 形式完成
• 唯一跟踪电话号码

Our clients realize marketing program effectiveness through increased awareness, 感兴趣, 参与和忠诚.

我们的工具和营销技术

Vendi媒体, content and development teams support client marketing programs with leading-edge programs and 工具, 包括:

• TapClicks仪表板报告
• SEMrush关键词研究工具
• Hotjar网站热图和行为分析
• 谷歌分析
• 谷歌搜索控制台
• 斧网站无障碍测试工具
• 灯塔网站无障碍工具
• 内部web性能分析

Vendi marketing services help clients lead their industries

自2004年以来, clients with and without in-house marketing departments have partnered with Vendi for comprehensive marketing services. We proudly serve as an extension of their marketing, creative, 研究 and web teams. 我们提供专家策略, 工具, 模板, tracking and more to help every client enjoy improved ROI, 市场份额增长和行业影响.